Gum isn’t just gum anymore. Not only are the textures and flavors of gum changing, now the packaging is getting a makeover too. Take Wrigley’s MyExtra Custom Slim Packs, as an example. For the first time ever Wrigley’s is allowing customer to customize the packaging of their gum!
Yeah for me! As a MomSelect Mom I was given the opportunity to give the MyExtra Custom Slim Packs a try for free. I was sent a unique code that allowed me to order 5 FREE MyExtra customized packs. Each custom Slim Pack contains 15 sticks of Extra sugar-free gum. The available flavors are: Extra Peppermint, Spearmint and Sweet Watermelon. I chose Spearmint. Any chance Wrigley’s will ever have an authentic juicy mango flavor?
I was able to to choose the theme, add a photo, draft a message and pick a flavor. The code covered all the cost including shipping and I was grateful because it was a bit expensive for gum, in my opinion (almost $30 for 5 pack), but it didn’t take my order very long to arrive, a few days. When I opened up the package that arrived in the mail I was impressed by what I saw. The picture I used to customize my pack came out just like a printed picture. It was not distorted or dull. It looked professional and I thought something like this would make great stocking stuffers, wedding favors, gift basket items. A business could even use these for inexpensive advertisement.
Though, if I had a chance to redo my customized packs again, I’d change a few things. I think I chose the wrong color for the background it made everything a little darker than I hoped. I would also change the font color and style I used. Because of the dark colored background, the dark colored font color and style and the gloss on the picture the message I used is not easy to read unless held at an angle. On the computer preview everything was a bit lighter and easier to see. I’d like the background to look lighter like on the computer.
What I did with with my packs, I tossed one to my husband. I kept one for myself and 3 left for my kids. The picture is one of the family, the kids, myself and my husband. My husband, who loves to show off his family showed it to someone at work the next day. His coworker liked it and told him to show someone else… Later that day my husband called me to tell me that everyone liked it and they wanted to know where I got it from. I told him I’d email him the link http://www.myextragum.com/. So, I did. i later emailed Megan from MomSelect to let her know and she mentioned she’d email Wrigley. Isn’t it funny how word of mouth can do so much.
What I didn’t like…. I could make as many themes as I wanted, but I was limited to 5 packs and 1 set = 5 packs. If I wanted to order one of each of the themes I created I would have had to ordered 25 packs of gum. Instead, I could only use one of the themes I made, but I would have preferred to have had the choice to have ordered only one pack (instead of set) of each of the 5 themes I made for each individual in my family.
The ordering process: designing and ordering the gum at first was a bit frustrating. At first the page froze. I don’t know if it was my computer or the website. I tried again at a later time and the website was down. I tired once more later time and I was finally able to design and order my gum with ease. I would have liked to have had a little bit more freedom to the placement of the text and the logo.
I also worry about what happens to these customized packages and uncustomized packages when the gum is all gone. Any chance the packages are made of recycled material or that they will be? Could they be recycled? How about joining with Terracycle? Just and eco-friendly thought? Can’t help myself. Otherwise, I thought this was an interesting idea and one that could be very popular for all sorts of celebrations.









